RTO4 (Regional Tourism Organization Four Inc. for the Province of Ontario, Canada) follows a purpose built destination development and marketing model based on a process of goal-strategy-measurement. Their team operates on five guiding principals, which are enabling engagement, hygiene first, destinations not just destination marketing, redefining brand, and a relentless focus on the visitor experience.
We began our relationship with RTO4 in 2014, leading a collaborative industry wide destination development program to help one of the regional destinations, Stratford, Ontario, identify its brand and deliver a consistent high-calibre visitor experience under the auspices of a Cultural Resort Town. As with each of our destination branding projects, our process incorporates Place DNA™ and destination marketing-focused Design Thinking practices. We provide ongoing support to RTO4 as they continue to work collaboratively with stakeholders to future-proof the destination. Deliverables included a digital audit, industry engagement workshops, visitor profile and customer journey mapping, and an industry wide destination animation ideation session.
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No industry, with the exception of music and television, has been so pervasively impacted by the online revolution as tourism. I believe that the rate of change in tourism is about to increase and that the Destination Think! team is well positioned to assist and craft the organizations that are prepared to leverage the emergent reality. The team at Destination Think! has been an incredible asset to RTO4 as we develop our regional tourism incubator.David Peacock